“So why pay for GAUK when I can get free stuff off the web?”
Good question and one we’ve heard before!
At GAUK Auctions we even publish tons of free info however, it takes a large team of data input staff, a number of technical guys and a rather large budget to keep GAUK running. GAUK databases took over TEN years to compile and continue to require thousands of hours to maintain.
Through our proprietary software our staff continually monitor over 1,500 auction houses for any changes and new events. It would be a mammoth task just to keep on top of as few as ten auction houses without technology … try it!
You simply cannot find the GAUK information anywhere else.
Sure, there are great sites out there but they focus on a particular marketplace mainly antiques and property. We cover EVERY auction category and event in the UK
GAUK list nearly 2,000 auction houses, list some 8,000 auctions a month linking directly to hundreds of thousands of catalogued items … put this into context: Yellow pages list some 100 auctioneers and NO other information at all!
You are paying for the convenience of having it all at your fingertips.
Why we don’t sell ads
These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.
GAUK has evolved over many years but from the outset we wanted to make something that wasn’t just another ad clearinghouse. We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. We knew that we could charge people directly if we could do all those things. We knew we could do what most people aim to do every day: avoid ads.
No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow.
Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out … And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.
Remember, when advertising is involved ‘YOU’ the user are the product.
At GAUK, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable auction search to the world. That’s our product and that’s our passion. Your data isn’t even in the picture. We are simply not interested in any of it.
When people ask us why we charge, we say “Have you considered the alternative?”
We try to keep running costs down and pass on savings where we can but ultimately, we think GAUK represents excellent value, especially when you consider some printed catalogues can cost upwards of £30 each! We hope you’ll agree.
It’s also comforting to know that we aim to reinvest up to 30% of subscription fees into improving GAUK, indeed the next 12 months of upgrades are already scheduled.